How to improve Your local search rankings through local SEO

Local Seo helps your website rank higher in localized, or city specific searches on search engines like Google and Bing.

If you’re not optimizing for local search results, you’re losing out on a lot of potential business.

As we all know, Google is the most popular (and best) search engine in the world.

Being found on Google can bring you hundreds of new customers or clients – and local seo will help with that.

The biggest benefit to Local SEO is getting more targeted traffic from searches done by people in your area.

This free traffic is highly targeted and you won’t have to pay a dime for it! This makes Local SEO extremely powerful for businesses who are looking to generate more traffic, leads and sales.

What does local seo consist of?

The local seo basics consists on optimizing your website so that Google, Bing or Yahoo can easily find it.

– This means using the right keywords throughout your website content, titles and descriptions to ensure that when people do a search about what you offer in your area – you show up.

– Optimizing your site for local seo also involves adding your NAP (name, address and phone number) to a local business directory.

Adding your NAP not only allows Google and other search engines to know what your business is about, it also helps provide even more credibility for your local seo by giving potential prospects multiple ways of finding you on the web.

–  It is important that you add both your actual physical address and your local phone number (if available) to these directories.

There are hundreds of local directory sites that allow you to do this in just a few minutes time for free or nearly free.  The more directories, the better your chances of ranking high for specific searches in your area.

What kind of business can use local SEO?

Just about any local business. These include, but are not limited to:

  1. Law firms and other local businesses that provide legal services. 
  2. Dentists and local medical clinics and practices 
  3. Accounting firms and local businesses who provide accounting services 
  4. Plumbers and local plumbing companies 
  5. Shoe stores and local retail shops 
  6. Any local service business local to an area

Even if you offer local products, local seo will still help improve your rankings.

The major reason is because Google provides local search results for most searches. For example, if someone is looking for a “plumber in London”, Google will show local plumbers first, above any non local listings (if local seo is done correctly).

Don’t forget about local businesses who provide products and services online! Local SEO will still help, even if your business is not locally based.

Listing On Business Google My Business (GMBS)

One of the best ways to help your local seo efforts is by getting added to Google’s free business listings.

This is basically an online listing that gives you a page on gmbs where you can list all your business information so it shows up in search results and on Google Map.

There are many gmbs benefits, included being able to respond to reviews and comments, getting gmbs verification (which is like a social media checkmark of sorts), gmbs insights (website analytics for gmbs pages), gmbs post (posting news updates) and gmb specials.

It also allows you to list your website URL/URLs easily, what’s great about gmbs is that the gmbs page will show up in any gmbs search and help you rank higher for local seo.

To list you business on Google Map, just go to and click on the “add your business” option on the top right corner of gmbs homepage, paste in your gmb URL and all other business information.

Seting up a YouTube Channel

Creating a youtube channel is a great way to build online authority and credibility for your local business.

One thing I’ve seen many people do, myself included, is make youtube videos about the products or services you offer along with video testimonials from happy customers.

You can also create youtube playlists that feature testimonials from other people about you, your company and it’s services.

You can also upload youtube videos showing how to do something related to your business or uploaded youtube vlogs of people using your products or services.

Uploading youtube video is a great way to show potential customers how you work and what you offer, plus youtube allows for embedded links in the description and youtube descriptions can link to other youtube videos or your website.

Having an outside perspective on your local seo efforts is always a good idea, especially if you are just getting started or don’t have time to focus on this aspect of your business.

Hire an Expert:

An expert can do all of the above and more for you. The value in hiring someone who specializes in Local SEO will come from them knowing exactly what to do and how to do it.

They will know which scams not to fall for and all the best practices that will help you improve your search engine rankings.

In addition, a good Top Local SEO Agency should be able to give you a detailed report of everything they have done for you so you can see your progress as well as


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